www.sunywcc.edu/peekskill . peekskill@sunywcc.edu SOCIAL MEDIA SPECIALIST CERTIFICATE (66 HRS) - REMOTE The Social Media Specialist Certificate at SUNY Westchester Peekskill Center for the Digital Arts is an online, two-semester program. The culminating experience will be the creation of a social media portfolio that students can share with potential employers or use as a guide to create their own social media consulting business. The Social Media Specialist Certificate provides motivated individuals with a foundation in practice and theory with hands-on activities, in-depth assignments, and lectures by the instructor and using supplemental resources, such as videos and/or interviews with social media professionals. We give you the tools to become a smart and capable player on the social media stage. When you are done, you will be able to create a powerful social media strategy. The certificate is an intensive course of study with a total of seven individual courses, and two optional electives to choose from. One elective is required during the program. Students must register for the entire program at the time of registration or take courses independently in sequence to complete the certificate. Optimizing Social Media Profiles Learn how to create professional, high-impact social media profiles that support your brand and business goals. This course focuses on optimizing profiles across leading platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. Students will explore best practices for branding, messaging, and visual consistency, while applying strategic techniques to enhance visibility and engagement. Through examples, guided activities, and design tools such as Canva, students will develop and refine a mock or live business profile. By the end of the course, students will have a polished, platform-ready presence aligned with their marketing objectives. CE-COMP 2222PE, $144. Thurs., Jan. 7 & 14, 6:00-9:00 pm. Social Media Strategies and Tactics Build a strategic foundation for effective social media management. This course covers how to set clear goals, objectives, KPIs, and tactics that align with business outcomes. Students will develop content calendars to plan and schedule campaigns, integrating content marketing into a cohesive social strategy. The course also introduces essential tools, including content management systems and commonly used platforms in social media roles. In addition, students will explore strategies for building brand advocacy and engaging influencers. Through practical applications, students will gain the skills to plan, execute, and manage successful social media initiatives. CE-COMP 2223PE, $279. Thurs., Jan. 21-Feb. 11, 6:00-9:00 pm. Social Media Marketing Gain the skills to plan, launch, and evaluate effective social media advertising campaigns. This course provides an in-depth introduction to paid social strategy, including setting budgets, identifying and targeting data-driven audiences, and creating compelling ad content. Students will learn how to track performance and measure campaign impact using key metrics. Through hands-on activities, templates, and guided instruction, students will develop and execute a complete social media ad campaign. By the end of the course, students will have practical experience and a strategic framework for successful digital marketing. CE-COMP 2224PE, $210. Thurs., Mar. 4-18, 6:00-9:00 pm. Social Media Measurement and ROI Learn how to measure, analyze, and communicate the impact of social media strategies. This course provides a hands-on exploration of current tools and trends, covering both quantitative and qualitative methods for evaluating performance. Students will develop skills to interpret key metrics, assess campaign effectiveness, and translate results into clear insights for non-expert audiences. Emphasis is placed on connecting social media performance to organizational goals and strategic priorities. Through practical exercises and real-world applications, students will gain the confidence to demonstrate the value and return on investment (ROI) of social media initiatives. CE-COMP 2225PE, $210. Thurs., Mar. 25-Apr. 8, 6:00-9:00 pm. NON-CREDIT CERTIFICATES For details, visit www.sunywcc.edu/social-cert Application form submission required: visit www.sunywcc.edu/peekskill-application Program tuition $1,551 (for entire certificate, can also pay per course). 8
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